Hi, I’m Anish
I write about being purposeful towards your end users to help digital professionals and marketers set their sights on what really matters.
Purpose starts with serving your users – not customers, not your product, but serving users that interact with you in any way or form.
And in this blog, we talk about just that: From methods and techniques to improve your UX to capturing and drawing insights – all with the focus of keeping purpose of serving your users at heart and center.
To help streamline your decision-making and strategy, with putting users at center of focus
Digital marketing, done right
Users and customers have become statistical figures in analytics tools these days.
The moment we forget the needs of real people behind the monitors visiting our websites (instead of only aiming for “maximizing AOV/CR%/ROAS/ROI”), we fail in our service & “how” we’re supposed to “maximize our KPIs”.
Tapping into a real purpose and finding the “human factor” in what you do with your digital marketing can make all the difference.
It’s key not only to give yourself a sense of knowing your contribution in the world but also can be your competitive edge.
That’s what the blog is about.