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What is Smartlook and how does it work?

What is Smartlook and how does it work?

Smartlook is an analytics tool for UX professionals, product owners and marketers that want to find improvement potentials in their websites and apps – with a javascript tag installation for the website, or an SDK integration into your mobile app. Smartlook...
UX Analytics: tools and processes to improve UX

UX Analytics: tools and processes to improve UX

Have you ever tried to eat a big meal with your eyes closed? If you’re like most people, you would just end up making a mess of yourself if you would do so, wouldn’t you?  Well, in that perspective optimizing your ux is  no different than eating. UX...
Funnel mapping: 5 tools & how to do it

Funnel mapping: 5 tools & how to do it

Diagrams are, IMHO, the best accessible visual tool that anyone can make to explain, understand and dissect information – from planning your projects, to mapping out sales funnels, to… trying to figure out why someone you have a crush on isn’t being...